Fashion’s Next Game: Combining NFTs with Physical Objects
The next NFT game in fashion is pairing NFTs with physical goods, and a recent series of collaborations illustrates how NFTs can be more closely integrated with physical goods. In the fashion industry’s NFT craze, physical clothing is being combined with digital twins. Digital twins connect products to their virtual versions. Proponents of the technology envision a future where every new fashion purchase is paired with a digital counterpart that can be worn in the metaverse. As the fashion industry embraces digital fashion more broadly, tech companies are making digital twins a reality. Nft In Fashion PlatformE, a Portugal-based company that helps brands including Kering and LVMH create 3D product renderings, is behind a new cyber-physical clothing brand called Valaclava that combines customizable digital fashion as NFTs with physical objects The counterparts are sold together and produced on demand. Last week, Web3-focused studio Spatial Labs — backed by Jay Z’s Marcy Venture Pa...